Furö Studios was a top segment yoga brand that I founded and ran with my husband Jesper between 2018-2024. The aim was to create gender neutral yoga gear of supreme quality and timeless design. We did yoga mats, backpacks, wash bags and other accessories. We also created large scale yoga events, collaborating with Grand Hotel, Filippa K, Aesop, HoBo Hotel and others. We sold primarily online, to customers in over 40 countries. As a creative director, I took care of product and packaging design, brand building, visual communication, copywriting and graphic design. The website is still up, though the shop is now closed: furostudios.com